SSM proudly introduces Maxwell Alexandre, directly from Brazil, the winner of Since Now on-line contest, to the Bloodline!

We knew from the moment we saw Maxwell’s entry for the Since Now contest he would be the winner. What we did not know is how much commitment and drive we would see from him within the next year.

Video on Youtube: PLAY.

Maxwell has the talent to be sure, but he also has undeniable heart and passion for skating and the skate culture at large. For the past year we have been able to see Maxwell’s devotion to style and eye for design after a while we knew Max was made for The Bloodline.

As always we strive to see our brothers not just for their talents in skating, but their drive to contribute back to our community. Maxwell was cultural brother when he entered Since Now, our brother in purpose always, and now our brother in Blood. Check out Maxwell and our other Brazilian Brothers at Vanguarda.

Music: Ella Fitzgerald – The Girl From Ipanema, Jimi Hendrix – Midnight. Filmed by Raoni Azevedo, Vitor Machado, Raphael Medeiros, Felipe Zambardino, Daniel Santos, Kaia Malaghini, Samuel Alexandre, Kalleo Hipolito, Mano Brandrao and Fabio Mad. Edited by Maxwell Alexandre.

Entry for the Shima Skate Manufacturing competition.
SSM Why You Rollerblade? Display your passion and drive.

Video Offline.

Entry for the Shima Skate Manufacturing competition.
Why You Rollerblade? Display your passion and drive.

Maxwell Alexandre lives in the biggest favela of Latin America, called Rocinha. He’s 21 and represents some local scene brads (FOR, Dinline and SBR project). He’s also sponsored by Conference Brazil (Rolling Sports). Skating since 2004, for sure one of the best talents of it’s generation. Keep your eyes open for upcoming stuff from this passionate skater!

Video on Youtube: PLAY.

Entry for the SSM Since Now Online Competition.
Why you Rollerblade? Display your passion and drive.

Underground blader Steele Holliday killin it, then himself at his local, Boneyard located in Tattenhall, Cheshire. Filmed over the space of a few late nights, massive thanks to everyone involved from the guys who run the skatepark to the other filmers staying late.

Video Offline.

Music: Mountain Man – Animal tracks ; Kavinsky – Nightcall (Dustin N’Guyen Remix).