Aggressive Mall’s website was down the last days but it seems everything is ok now.

“We have experienced some “technical difficulties”… But the website is still up and runnning. Our Amazon and EBay web stores were unaffected and we are still processing and shipping orders across all three channels. #notdead #hacking #russia” (Facebook Post).

People have been wondering why rollerblading was removed from Nitro World Games and I recently learned why. It had nothing to do with the fact that Nitro Circus looked down on blading. In fact, Travis Pastrana was the loudest person in the judges booth while we were competing.

The reason WHY we were taken out of the event was due of the outpouring of negativity that came from INSIDE OUR COMMUNITY via social media comments, etc. Social media analytics play a huge part in marketing today and the Nitro Circus team saw exactly the way rollerblading responded to itself. The numbers showed that participants in our sport had the lowest numbers in attendance at the shows and the highest response of negativity in the comments section.

Not skateboarding, not BMX, not freestyle motor cross; the blading community. And by the analytics, the obvious choice would be to remove rollerblading from the equation to improve their product. From a business standpoint, that all makes sense. We have literally ruined every opportunity that has been presented to us; both past and present. When are we just going to get on with it? - Dave Lang (Thread on Facebook).

USD Aeon Allstar Limited Edition Collection - USD Skates 2017 is the 20th anniversary of USD Skates and we are celebrating it big time with a limited-edition collection of USD AEON skates.

Resembling some of our most iconic designs as a tribute to the most iconic & influential skaters from the past two decades: Billy O’Neill, Carlos Pianowski, Albert Hooi & Rachard Johnson. The Aeon 60 Allstar skates are out now worldwide!

Pure Style! Cover of the Aggressive Mall holiday catalog 2010. Larger Picture on Imgur (via). Visit Austinpaz.com.

We’re happy to officially announce our new guest rider: Cj Wellsmore. After a year of tweaking and testing Our ‘OK CJ’ 62mm pro wheel is now available. We made the 62mm rounded-radius wheel mould from scratch in order to keep our unique Go urethane. - Go Project.

For the OK CJ wheel we created a brand new 62mm wheel mould exclusive to Go Project. A 62mm wheel with an elliptical profile is not currently being produced anywhere else; the perfect way to introduce CJ to our catalogue.

While Sydney’s CJ Wellsmore has been enjoying our urethane (for both freestyle and aggressive) for the last couple of years; we can now call it official. CJ skates a balanced mix of street, skatepark and big-ramp so wanted a wheel size which was easily adaptable over all disciplines. CJ felt the 62’s carried their speed well enough without compromising too much on acceleration. We created the urethane a little harder than our previous wheels so they are faster. The small core still allows for enough give in the urethane to create a good ‘footprint’ (for grip) and shock absorption.

We spent the best part of a year testing new materials for the hub. We managed to fully extract the colour pigmentation out of the core this time leaving us with a stronger hub material. We also changed the way the hub is bonded to the urethane ’tyre’ so the wheel is now more resistant to de-coring. That said, the wheels have a lifetime warranty against de-coring and core fracturing incase you find an anomaly!

With a recent trend towards larger elliptical shaped wheels, the industry has been left with a graveyard of smaller and flatter wheel moulds. We are proud to present to you something entirely new.

Go Project wheels come with Go Project bearing spacers because for the most efficient ride, the length of your spacer and the gap between your bearings must be equally matched.

Photos: Adam Kola, Dom West.