First wheel had a gold grill, my second wheel was going to have red Jordan elephant print and a lean cup (scent: Cream Soda w/ Sizurp smell). - Erick Rodriguez.

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Featuring Erick Rodriguez, Tim Franken, and Franky Morales. Guest appearance by Jeremy Soderburg for Undercover Wheels. Location : Long Beach, CA.

We’re happy to officially announce our new guest rider: Cj Wellsmore. After a year of tweaking and testing Our ‘OK CJ’ 62mm pro wheel is now available. We made the 62mm rounded-radius wheel mould from scratch in order to keep our unique Go urethane. - Go Project.

For the OK CJ wheel we created a brand new 62mm wheel mould exclusive to Go Project. A 62mm wheel with an elliptical profile is not currently being produced anywhere else; the perfect way to introduce CJ to our catalogue.

While Sydney’s CJ Wellsmore has been enjoying our urethane (for both freestyle and aggressive) for the last couple of years; we can now call it official. CJ skates a balanced mix of street, skatepark and big-ramp so wanted a wheel size which was easily adaptable over all disciplines. CJ felt the 62’s carried their speed well enough without compromising too much on acceleration. We created the urethane a little harder than our previous wheels so they are faster. The small core still allows for enough give in the urethane to create a good ‘footprint’ (for grip) and shock absorption.

We spent the best part of a year testing new materials for the hub. We managed to fully extract the colour pigmentation out of the core this time leaving us with a stronger hub material. We also changed the way the hub is bonded to the urethane ’tyre’ so the wheel is now more resistant to de-coring. That said, the wheels have a lifetime warranty against de-coring and core fracturing incase you find an anomaly!

With a recent trend towards larger elliptical shaped wheels, the industry has been left with a graveyard of smaller and flatter wheel moulds. We are proud to present to you something entirely new.

Go Project wheels come with Go Project bearing spacers because for the most efficient ride, the length of your spacer and the gap between your bearings must be equally matched.

Photos: Adam Kola, Dom West.

Teasing the Gawds Franky Morales Pro Model.

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Boschi Pope - Gawds 2017. Location : Manhattan, NY. Shit/Cut by: Erick Rodriguez. Music by ASAP Ferg.

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Chapter ‘96 is coming to a close.

After a long and very strong run a difficult decision was made to finally close the doors at Aggressivemall Q1 2018.

Aggressivemall from circa 2005 - 2013 became an absolute powerhouse, being the world’s #1 Aggressive Skate shop, featuring an incredibly strong team, workforce, and brand. We worked with the best in an incredible scene and undoubtedly created products and collaborations that will be sought after long after Amall’s doors are closed. We changed the landscape of the skate shop world by offering service that was far and above, from policy to product photos, unmatched stock to skate customization. We created events and sessions for our local scene, and taught people around the world with our trick tips. We set the standards for all other shops to follow. On top of all that we contributed heavily to your many projects, videos and contests in hopes to make skating as a whole stronger and more professional.

Our decision to close was not an easy one to make, and many factors were at play, but we also had to be real about the situation and look at the numbers. It just didn’t make sense for this particular business model as we could no longer offer the service, support and options we built the brand upon.

While this chapter may be coming to a close, we are left with so much to be thankful for. Skating made us who we are today. It taught us many things, brought us many places and introduced us to lifelong friends throughout the years. From building relationships, our own products, and multiple brands. It should come as no surprise we ran a successful business. We were dedicated and passionate about the business aspect just as much we were to the skating. The two together forged us and taught us to be resourceful and creative - Know that we are not down and out. We are honored to have served the community, and we can’t thank you enough for your support for last two decades. Our torch has burned incredibly strong, but the time has come to put it down. We sincerely hope the next generation picks it up and runs stronger than ever.

Sincerely, Justin Hertel - President. Aggressivemall 1996 - 2018.