People have been wondering why rollerblading was removed from Nitro World Games and I recently learned why. It had nothing to do with the fact that Nitro Circus looked down on blading. In fact, Travis Pastrana was the loudest person in the judges booth while we were competing.
The reason WHY we were taken out of the event was due of the outpouring of negativity that came from INSIDE OUR COMMUNITY via social media comments, etc. Social media analytics play a huge part in marketing today and the Nitro Circus team saw exactly the way rollerblading responded to itself. The numbers showed that participants in our sport had the lowest numbers in attendance at the shows and the highest response of negativity in the comments section.
Not skateboarding, not BMX, not freestyle motor cross; the blading community. And by the analytics, the obvious choice would be to remove rollerblading from the equation to improve their product. From a business standpoint, that all makes sense. We have literally ruined every opportunity that has been presented to us; both past and present. When are we just going to get on with it? - Dave Lang (Thread on Facebook).
Flashback (September 2015): Due to unfortunate circumstances, Shima Skate Manufacturing (SSM) will be closing its doors. In light of this, I am releasing my 666 Section free of charge. - Dave Lang.
Flashback (2013): Dave “Metal” Lang finally got a break from the clutches of Woodward West and his first move was to come shred down in LA. Well that’s 100% what happened, watch him take the megaramp to the streets! – Haitian Mag.
Previously: Brian Aragon: In The Light, Woodward Park Edit by Dave Lang (2011).
Music: The Glitch Mob feat. Swan – Between Two Points.
Hesh sesh with Chris Smith, Billy O’neill, Dave Lang & Friends in Berlin (Germany, 2016).
With Chris Haffey, Roman Abrate, Dave Lang, Wake Schepman & Cj Wellsmore.
Nitro World Games 2016 in Salt Lake City (Utah).
K2 Promo Edit, shot by Hunter Gulan: HG Films. Video Production and Skating by Dave Lang.
“Just my luck, on the dawn of (what would have been) my first pro skate, I find out that Shima Skate Manufaturing has gone out of business. Oh well, here is what it would have looked like…” - Dave Lang (Photo).
Arrows edit by Pascal Morasse-Raymond. Extra footage by Anthony Finocchiaro.
Featuring CJ Wellsmore, Antony Pottier, Pierre Lelievre, Manon Derrien, Anthony Finocchiaro & Pascal Morasse-Raymond.