Dos Equis is a imported Mexican beer that is available in Texas and other western states in the USA. They have a new ad campaign (check this one) that features “The Most Interesting Man in the World” who is a middle aged, upper class Latino man. The commercials were pretty funny and the beer itself is quite tasty with a lime, but the newest commercial is a low blow to the rollerblading subculture.
Why is this news worthy? Because it shows the ignorance that the majority of people have in my country towards rollerblading. The average guy doesn’t know squat about what we do, so this commercial is intended to poke fun at the “boardwalk bladers” in Cali, or the Spandex wearing, cone dodging bladers in every metro area. Either that or the head of the ad agency that does these spots for Dos Equis is a hate mongering skateboarder who thinks he is “cutting edge”.
It’s time to stop taking shit like this lying down. Make comedy back by making a funny video and posting it as a response on youtube.com. Or better yet send a sponser me tape to Dos Equis. This aint 1996 anymore, and the oldest guys in our sport aren’t 13 anymore. Time to take a stand.
“The Secong Coming” is a new DVD coming at you from Detroit by Alex Beaupre featuring Mikey Blair, Josh Jones, Marcus Lowry, Adam Faaleola, Chris Couture, Brian Weis, Jake Roose and Charlie Pettit.
It will be available on DVD and Blu-Ray through Integrated Distribution in Winter 2008.
Here are the results for the Diove Konnection: Sticker Contest. First place get a 4×4 Wheels set & his sticker printed (& pasted) all over the world, second place get a GC Featherlite Frame.
Congratulations to all the artists who entered the comp ; all the entries are availiable here.
Results:
Redmisfit
.Fx
D_stab_em_son
Blah2
To the winners (2 first places): contact me on the forums, i’ll need your address & the original file of the sticker for Redmisfit.
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